Freshly prepared dog food. Proper ingredients. Made locally.
Fresh, nutritionally balanced food and treats, made by us in Wimbledon using carefully selected ingredients.
Free local delivery across our delivery area.
Freshly made
Prepared locally in small batches using carefully selected ingredients.
Proper ingredients
Meat, vegetables and carefully selected sources of fibre and nutrients. Nothing included just to bulk it out.
Local by design
Made in Wimbledon and delivered directly to dogs across our local delivery area.
APHA-Approved Pet Food Plant. Common Goodness produces its food in an APHA-approved pet food plant in London, operating under UK Animal By-Products Regulations. Approval No. U1641991/PETP.
Why Common Goodness?
Made for dogs, not shelves.
Fresh food and treats, prepared locally in small batches using carefully selected ingredients.
Our food is frozen for freshness. Treats come fridge-fresh, with larger freezer packs available too.
Our Food & Treats
Porky Goodness: Freshly prepared dog food
Chicky Goodness: Chicken liver treats
Lamby Goodness: Lamb liver treats
What goes into our food, and why?
Nothing is there by accident. Every ingredient is chosen for the nutritional value it brings to your dog's diet.
Pork
We use high-quality, lean pork meat – a nutritious source of complete protein and essential amino acids, plus B vitamins, iron, zinc and selenium to support strong muscles, energy and immunity.
Lamb Heart
Nutrient-rich, high-quality protein, naturally providing iron, zinc and B vitamins to support strong muscles, healthy blood and energy metabolism.
Lamb Liver
Exceptionally nutrient-dense, providing vitamin A, iron, copper and B vitamins to support healthy vision, immunity, blood and energy metabolism.
Chicken Liver
Packed with nutrition, including high-quality protein, vitamin A, iron and B vitamins to support strong muscles, healthy blood, vision and immunity.
Sardines
Naturally rich in EPA and DHA omega-3s, supporting healthy skin and a glossy coat while contributing to normal brain, joint and immune function.
Sweet Potato
A nutritious, fibre-rich carbohydrate, providing energy and supporting healthy digestion, with beta-carotene as a natural source of vitamin A.
Carrot
Naturally rich in beta-carotene and fibre, supporting healthy digestion while contributing to normal vision and immune function.
Broccoli
A nutrient-rich green vegetable, providing fibre alongside naturally occurring vitamins, minerals and antioxidants as part of a varied diet.
Chickpeas
A useful source of fibre and plant protein, supporting healthy digestion while also providing complex carbohydrate, vitamins and minerals.
Oat Bran
Naturally rich in soluble fibre, helping support healthy digestion, good stool quality and a healthy gut environment.
Flaxseed
Rich in fibre and plant-based omega-3 ALA, supporting healthy digestion while helping maintain healthy skin and a glossy coat.
Psyllium Husk
A concentrated source of soluble fibre that absorbs water, helping support regular digestion and healthy, well-formed stools.
Eggshell
A concentrated natural source of calcium, essential for strong bones and teeth as well as normal muscle and nerve function.
Coconut Oil
A highly palatable source of dietary fat and energy, providing fatty acids and helping give our Lamby Goodness treats their satisfying texture and taste.
Use our handy calculator to establish how much food + treats to give your dog.
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Daily Feed Planner
We currently deliver FREE to the following postcode areas:
SW6, SW11, SW12, SW15, SW17, SW18, SW19 and SW20.
If you live nearby but don’t see your postcode listed, please get in touch — we’ll always try to accommodate where possible.
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